9 skills found
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture,
