positioning-workshop

The positioning-workshop skill guides product managers through a structured discovery process for articulating product positioning, addressing the common problem of messaging that feels fuzzy, generic, or misaligned. Rather than a brainstorming session, it runs an interactive workshop that surfaces deliberate strategic choices about who you serve, what unmet need you address, and how you differ from alternatives, producing a Geoffrey Moore positioning statement backed by evidence.

The workshop follows a defined flow: gathering product context (marketing materials, competitor intel), identifying the target customer segment through adaptive questioning, uncovering underserved needs via a Jobs-to-be-Done lens, defining product category and benefits, and establishing competitive differentiation. It asks up to five adaptive questions with three to four enumerated context-aware options at each step, adjusting between B2B and B2C or new-product versus repositioning scenarios. It defers to a companion workshop-facilitation protocol for one-question-at-a-time interaction, progress labels, pause/resume behavior, and numbered recommendations, and it outputs to a positioning-statement.md format.

It targets product managers, product marketers, and founders who need to align stakeholders on strategic positioning before writing PRDs, launch plans, sales decks, or marketing materials. Ideal use cases include defining positioning for a new product, repositioning during a pivot or market shift, and preparing for launch. The skill explicitly warns against using it before customer research, for captive-audience internal tools, or when positioning is already clear and validated. It is a single-file (SKILL.md) interactive facilitation guide with no executable code.