competitive-brief
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Security Assessment
About competitive-brief
The competitive-brief skill researches competitors and generates a structured positioning and messaging comparison, surfacing content gaps, opportunities, and threats. It is built for tasks like creating sales battlecards, finding positioning angles competitors have not claimed, and assessing the impact of a competitor's move.
It gathers competitor names and optional company context, then researches across primary sources (website, blog, social, demos, press, and job postings) and secondary sources (review sites, analyst reports, news, social listening, SEO tools, financial filings, and community forums). It assembles a brief with an executive summary, per-competitor profiles (overview, messaging analysis, product positioning, content strategy, strengths, and weaknesses), a messaging comparison matrix, a content gap analysis, opportunities, threats, and recommended actions. It applies frameworks such as value-proposition comparison, narrative analysis (villain, hero, transformation, and stakes), and messaging strength assessment.
It is most useful for product marketers and sales teams who need an evidence-based competitive analysis to sharpen positioning, find messaging whitespace, and respond to competitor moves.
FAQ
When should I use this skill?
When building sales battlecards, finding positioning gaps and unclaimed messaging angles, or assessing the impact of a competitor move.
What sources does it use?
Primary sources (competitor website, blog, social, demos, press, and job postings) and secondary sources (G2/Capterra reviews, analyst reports, news, social listening, SEO tools, financial filings, and forums).
What does the brief contain?
An executive summary, per-competitor profiles, a messaging comparison matrix, a content gap analysis, opportunities, threats, and recommended actions.
What frameworks does it apply?
Value-proposition comparison, narrative analysis (villain, hero, transformation, and stakes), and messaging strength and vulnerability assessment.
What is the key output takeaway?
It highlights your biggest opportunity and biggest threat, plus three to five specific recommended actions including quick wins and strategic moves.
Install competitive-brief
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
anthropics/knowledge-work-plugins