positioning-statement

This skill helps product managers and founders create a Geoffrey Moore-style positioning statement — the Crossing the Chasm framework that articulates who a product serves, what underserved need it addresses, its category, the benefit it delivers, and how it differs from alternatives. It solves the problem of vague or generic positioning by forcing hard, specific choices about target, need, category, and differentiation, producing a strategic clarity tool rather than a tagline or elevator pitch.

The skill supplies the two-part Moore template (a Value Proposition — For/that need/is a/that — and a Differentiation Statement — Unlike/provides), a fillable template.md, and a worked sample. It guides the user through five steps: gather context (target segment, underserved need, category, competitive landscape), draft the value proposition, draft the differentiation statement, stress-test the positioning with pointed quality questions, and socialize/iterate with stakeholders and customers. It explains why the structure works (forces specificity, exposes assumptions, focuses on outcomes over features, anchors category perception) and calls out anti-patterns and situations where positioning is premature. It can draft from whatever context is provided at invocation and asks only for what is missing.

It targets product managers, founders, marketers, and strategy leads defining a new product or major pivot, sharpening messaging against specific competitors, or aligning a team before writing PRDs, launch plans, or sales collateral. It is not for internal tools with captive users, early problem-validation stages, or as a substitute for customer research.