2 skills found
Provides competitive visual audit frameworks and templates for brand identity work. Auto-activates during visual direction, color selection, typography selection, and positioning work. Use when discussing competitors, competitive audit, differentiation, white space, perceptual mapping, visual landscape, zig zag strategy, brand audit, color audit, typography audit, visual identity analysis, or positioning maps.
Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement, positioning statement, 22 laws, ZAG, Ries and Trout, Neumeier, cherchez le creneau, positioning map, ladder concept, or trueline.
