paywall-upgrade-cro

paywall-upgrade-cro is an Open Design catalogue entry for a skill focused on designing and optimizing upgrade screens, paywalls, and upsell modals. Its purpose is conversion rate optimization (CRO) for SaaS monetization surfaces, helping teams craft the screens that ask users to pay or upgrade. The problem it addresses is that paywall and pricing UI strongly influence revenue but are often designed ad hoc; this skill frames them as deliberate, testable design work.

As shown here, the entry is a thin catalogue advertisement rather than a full implementation. The SKILL.md summarizes the capability, lists trigger phrases such as "paywall", "upgrade screen", "cro paywall", "upsell modal", and "pricing screen", and credits the upstream source curated by Corey Haines. To run the complete workflow with its original assets and references, users install the upstream bundle from github.com/coreyhaines31/marketingskills into their active agent's skills directory. The entry itself contains no scripts or executable logic.

Intended users are SaaS founders, growth and marketing teams, product designers, and CRO specialists. Typical use cases include designing new paywall and upgrade screens, building upsell modals, and running pricing-page experiments, once the upstream marketing-skills bundle is installed.