gtm-0-to-1-launch
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Security Assessment
About gtm-0-to-1-launch
The gtm-0-to-1-launch skill is a go-to-market playbook for taking new products from idea to their first customers. Its central premise is that the goal of an early launch is not headlines but finding roughly ten customers who cannot live without the product. It solves the recurring problem of launches that generate awareness but stall on conversion, and it does so by drawing on concrete, narrated experience rather than abstract theory — including the cautionary tale of a full press launch that produced 50K impressions but only 12 signups and 2 conversions.
The skill packages several frameworks. 'Press does not equal growth' argues that early customers come from direct outreach, contrasting the failed press launch with a direct-email campaign that converted far better. The three-layer diagnosis helps teams pinpoint whether a stalled launch has a positioning, experience, or alignment problem, each with distinct symptoms and fixes, so resources are not wasted fixing the wrong layer. The First 10 Customers framework treats early customers as sources of learning and offers four acquisition channels including 'ceiling moment' targeting of prospects who have outgrown an incumbent tool. The 2-week experiment cycle prescribes testing one variable at a time with clear success criteria and turning every winning experiment into a documented, repeatable playbook.
The target users are founders, early product managers, and growth leads launching new products or product-like features and hunting for their first 10 to 50 customers or validating product-market fit. It is MIT-licensed advisory content authored by Smit Patel, sourced from a public GTM repository, and contains only strategic guidance with no code or executable behavior.
FAQ
When should I use this skill?
When launching a new product or a feature that feels like a new product, building a launch-week playbook, finding your first 10 to 50 customers, validating product-market fit, or diagnosing why early traction has stalled.
What is the three-layer diagnosis?
A framework for pinpointing why a launch stalls across three layers — positioning (you sound like competitors), experience (awareness but weak activation), and alignment (internal focus problems) — each with distinct symptoms and fixes so you intervene on the right layer.
What is the main lesson about press coverage?
Press gives you eyeballs but eyeballs without activation are vanity. The skill recounts a press launch that got 50K impressions but only 12 signups, and argues early customers come from direct outreach, not press, which matters later at milestones like a Series A.
How does the 2-week experiment cycle work?
Frame each test with clear success criteria, test one variable at a time, run for at most two weeks, triple resources on what works and kill what does not, and document every learning. Successful experiments must become repeatable playbooks before scaling.
Install gtm-0-to-1-launch
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
github/awesome-copilot