made-to-stick

The made-to-stick skill is designed to help users craft messages, explanations, and narratives that are easy to understand, memorable, and capable of driving action. It directly addresses a common communication challenge known as the Curse of Knowledge, where experts struggle to explain ideas clearly because they assume others share their background understanding. By applying a structured approach, this skill helps transform complex or forgettable messaging into clear and impactful communication that resonates with audiences.

At its core, the skill is based on the SUCCESs framework, which evaluates and improves messaging across six principles: Simple, Unexpected, Concrete, Credible, Emotional, and Stories. It includes a scoring mechanism that rates communication from 0 to 10, encouraging iterative refinement toward highly effective messaging. The available guidance emphasizes simplicity as finding the essential core of an idea and expressing it concisely, as well as unexpectedness, which focuses on capturing attention by breaking patterns and sustaining interest through curiosity gaps. These principles help structure how ideas are framed and delivered for maximum clarity and engagement.

This skill is intended for anyone who needs to communicate ideas effectively, including product managers, marketers, founders, educators, and presenters. It is especially useful for pitch decks, product messaging, value propositions, onboarding content, and simplifying technical or complex concepts for broader audiences. By refining messaging through SUCCESs principles, users can significantly improve how their ideas are perceived and remembered.