contagious

The contagious skill provides a structured approach for designing products, campaigns, and messages that generate stronger word-of-mouth and organic sharing. Built around the STEPPS framework, it helps users analyze why people talk about certain ideas and how to increase the likelihood that content, features, or marketing efforts will spread through peer-to-peer recommendation. Rather than treating virality as random luck, the skill focuses on identifying and strengthening the psychological drivers that encourage sharing across both online and offline conversations.

Its primary capability is guiding users through the six STEPPS dimensions: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. The skill can be used to review existing products or campaigns, evaluate their current shareability, and suggest improvements based on these principles. It also supports a scoring approach, encouraging users to rate initiatives on a 0-10 scale according to how effectively they activate multiple STEPPS drivers and to identify concrete opportunities for increasing viral potential.

Typical use cases include planning social media campaigns, designing referral programs, building shareable product features, improving organic growth strategies, and creating messaging that people naturally want to pass along. The skill is intended for marketers, product managers, founders, creators, growth teams, and anyone interested in understanding the psychology behind why people share ideas and recommendations. It is especially useful when the goal is to increase engagement and word-of-mouth through deliberate, framework-based design.