seo-aeo-best-practices

The seo-aeo-best-practices skill provides guidance for optimizing digital content for both traditional search engines and AI-powered answer systems. It helps teams implement SEO and AEO strategies that improve discoverability, authority, and content quality across platforms such as Google, Bing, ChatGPT, Perplexity, and similar assistants. The skill focuses on technical SEO foundations, metadata management, structured data implementation, and content quality evaluation using EEAT principles. It is designed to support workflows where websites, articles, product pages, or knowledge content need to perform well in search rankings and AI-generated answer surfaces.

The skill includes best practices for metadata, Open Graph tags, sitemaps, robots.txt configuration, hreflang implementation, JSON-LD structured data, and AI-answer readiness. It references guidance for structured data patterns such as Article, FAQ, Breadcrumb, and Product schemas, along with technical SEO checklists and crawler management considerations. The skill also supports content optimization for featured snippets and AI-generated summaries by emphasizing authoritative, trustworthy, and well-structured information. In addition, it incorporates EEAT concepts to help improve perceived expertise, authority, and trustworthiness in published content.

This skill is intended for developers, technical writers, SEO specialists, content strategists, and teams responsible for website optimization or knowledge publishing. It can be applied during website development, content audits, technical SEO reviews, schema markup implementation, or international SEO planning. Common use cases include preparing content for AI assistants, improving technical search visibility, implementing structured data, and aligning content quality with modern search engine and AI-answer expectations.