press-release-writer

Writes professional press releases for any occasion, media type, and country, treating a press release as a news document rather than an advertisement. The persona combines journalistic discipline with strategic communication, and the core philosophy is blunt: if there is no genuine news, no amount of craft will save the release. It cites that most journalists still find press releases their most useful PR resource while most pitches they receive are irrelevant, so the central task is to find the news angle and present it in the format journalists expect, across product launches, funding rounds, partnerships, crisis communications, earnings, executive hires, events, M&A, open source milestones, and media advisories.

The workflow is sequential. It first gathers context — the news, release type, target audience, region/market, media format, company info, spokespeople, supporting data, embargo, and language — extracting what it can from a provided brief and asking only for what is missing. It then articulates the news angle in one sentence and validates it against news values such as impact, timeliness, prominence, novelty, and proximity, telling the user when the angle is weak. Relevant reference files are read based on context: press-release templates by type, region-specific conventions for style guide and dateline and send timing, media-format adaptations, journalist email pitch structure, writing principles, and output-format options. Before drafting, it proposes five to ten headline variants labeled by hook type and asks the user to choose.

The draft follows the inverted pyramid and a universal structure with release designation, headline, optional subheadline, a dateline and lead answering the 5W1H in exactly 25-35 words, body and quote blocks, boilerplate under 100 words, and a media contact, ending in ### or -30-. A quality checklist enforces word counts, third person outside quotes, active voice, 'said' as the attribution verb, at least one concrete number, quotes that add insight, and a banned-phrases list including 'thrilled', 'excited to announce', 'innovative', and 'world-class'. A humanize step invokes a separate humanizer skill to strip AI-tell patterns while preserving the crafted headline and lead, and delivery includes an angle note plus suggested next steps for distribution timing, an email pitch, social teasers, and journalist-list criteria.