linkedin-ghostwriting

A B2B LinkedIn ghostwriting workflow that turns a founder's or executive's raw story, result, or insight into a conversion-focused post. The skill adopts a ghostwriter persona whose priority is surfacing authentic, quantified material and presenting results and authority over vanity metrics. It is meant for moments when someone wants ghostwritten content, a B2B social strategy, or copywriting frameworks such as hooks and post structures.

Work proceeds in three phases. Phase 1 is a strategic interview that asks 8-14 questions at once across audience and context, business goal, results, mechanism, insight, and credibility, and only advances once the material includes at least one quantified metric, one counter-intuitive insight, one two-to-three step mechanism, and one determined CTA. Phase 2 engineers three to five hooks from the bundled hook-frameworks reference, revealing about 80 percent of the result while withholding the how to create tension, and waits for the user to choose one. Phase 3 writes the post body using principles like the AND-BUT-THEREFORE structure, active voice checked with a Zombie Test, varied sentence length, and mobile-first formatting that keeps paragraphs short.

The guidance leans on mental models including Jenga vs Kapla, Aristotle's Ethos, Logos, and Pathos triptych, costly signaling, and an allbound strategy that designs posts to trigger DMs and profile visits. A final-polish step hands the draft to a separate humanizer skill to remove AI-sounding patterns while explicitly preserving the engineered hook, and output uses unicode bold so it pastes cleanly into LinkedIn. Reference files provide six hook frameworks and an annotated example post.