Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product.
The launch-marketing skill helps users plan and execute product launches, drawing on strategies from 26 product leaders. It is used when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product. It guides the user from understanding the launch to designing a concrete approach.
The skill's method starts by understanding the launch type (company launch, funding announcement, major feature, or incremental release), clarifying the primary goal (customer acquisition, recruiting, fundraising, feedback, or partnerships), assessing readiness (positioning, website ready for traffic, internal teams briefed on messaging), and then designing the approach across exclusive press, social media campaigns, Product Hunt, community seeding, or a combination. It codifies core principles with attributed quotes: pitch press as an exclusive rather than a broad embargo (Arielle Jackson), treat funding as a news hook rather than the story, separate soft launch from hard launch (Janna Bastow), find the sizzle feature (Bret Taylor), use lightning strikes not peanut butter (Christopher Lochhead), distribute in concentric circles and seed product to the right influencers (Lulu Cheng Meservey), use PR for credibility not leads (Zoelle Egner), use press coverage as marketing fuel (Jason Feifer), build a cadence of launches, start PR prep six weeks out (Emilie Gerber), and optimize for algorithm momentum (Chris Hutchins).
It provides guiding questions to help users (primary goal, exclusive vs broad outreach, the sizzle feature, website and team readiness, influencer intersection, lead time) and flags common mistakes such as launching too many things at once, pitching press without an exclusive offer, treating funding as the story, relying on PR for user acquisition, and rigid launch dates. It targets founders, product managers, and marketers preparing go-to-market efforts. For deeper material it references references/guest-insights.md, which contains all 42 insights from the 26 guests, and it lists related skills including Positioning & Messaging, Brand Storytelling, Content Marketing, and Media Relations.
It helps plan and execute effective product launches using strategies from 26 product leaders, covering PR outreach, go-to-market campaigns, Product Hunt launches, and generating buzz for a new feature or product.
It first understands the launch type (company launch, funding announcement, major feature, or incremental release), clarifies the primary goal (customer acquisition, recruiting, fundraising, feedback, or partnerships), assesses readiness (positioning, website, internal messaging), and then helps design the approach.
Examples include pitching press as an exclusive to a single outlet rather than a broad embargo, treating funding as a news hook rather than the story, separating soft launch from hard launch, finding a shareable 'sizzle' feature, concentrating effort into a few big 'lightning strike' events, distributing news in concentric circles, and starting PR prep six weeks in advance.
Launching too many things at once, pitching press without an exclusive offer, treating funding as the story instead of a hook, relying on PR for direct user acquisition (it's better for credibility, recruiting, and sales enablement), and rigid launch dates instead of prioritizing reporter availability.
The skill references references/guest-insights.md for all 42 insights from the 26 guests, and lists related skills such as Positioning & Messaging, Brand Storytelling, Content Marketing, and Media Relations.
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