Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
market-segments identifies and analyzes 3 to 5 distinct customer segments for a product, understanding each segment's unique jobs-to-be-done (JTBD), desired outcomes, pain points, and product fit. It solves the problem of turning a broad addressable market into a small set of measurable, distinct target audiences that can be prioritized. It is intended for exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market, acting as a strategic market research expert skilled in segmentation, customer profiling, and total addressable market (TAM) analysis.
The skill takes a product or market as input ($ARGUMENTS) and, if research data, market studies, customer databases, or existing segmentation documents are provided, reads and analyzes them directly for behavioral patterns, demographic clusters, and distinct needs. Its step-by-step analysis covers market exploration, choosing segmentation criteria (behavioral, demographic, firmographic, needs-based), defining 3 to 5 non-overlapping segments, characterizing and validating distinctness, and assessing opportunity via market size, growth potential, and competitive intensity. For each segment the output includes a segment name and overview with size and growth, key demographics and firmographics (including B2B decision-maker profiles), jobs-to-be-done with context and success criteria, key pain points and obstacles, desired gains and success factors, a product fit analysis with unique value proposition and adoption barriers, and the competitive landscape of existing solutions or workarounds.
It targets product managers, marketers, and strategists evaluating or expanding into markets. Best practices emphasize ensuring segments are measurable, accessible, and distinct, prioritizing segments with clear jobs-to-be-done and pain points, validating assumptions with available data, considering both greenfield and underserved segments, and flagging segments that require additional market research. The documentation also links to further reading on market research, customer interviews, crossing the chasm, and product-market fit.
It identifies 3 to 5 distinct, non-overlapping customer segments, each analyzed for demographics, jobs-to-be-done, pain points, desired gains, product fit, and competitive landscape.
Yes. If you provide research data, market studies, customer databases, or existing segmentation documents, it reads and analyzes them directly, looking for behavioral patterns, demographic clusters, and distinct needs across segments.
A segment name and overview with size and growth, key demographics and firmographics, jobs-to-be-done with context and success criteria, key pain points and obstacles, desired gains and success factors, a product fit analysis, and the competitive landscape.
It ensures segments are measurable, accessible, and distinct; prioritizes segments with clear jobs-to-be-done and pain points; validates assumptions with available data; considers greenfield and underserved segments; and flags segments needing additional market research.
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