gtm-strategy
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Security Assessment
About gtm-strategy
A product-management skill for building a comprehensive go-to-market (GTM) strategy for a product launch. It covers marketing channel selection, messaging development, success-metric definition, and launch planning, and is intended for planning a product launch, creating a GTM plan from scratch, defining a strategy for a new market, developing product-to-market fit, or preparing a go-live roadmap.
The process runs in five steps. First, gather and analyze early research: product description and features, target segment details, market research or validation data, competitive landscape, and any customer interviews or survey data. Second, evaluate marketing channels across digital, content and inbound, sales and outbound, community and grassroots, and product-led and viral options. Third, develop audience-specific messaging built around the core value proposition, differentiators, pain-point-to-solution mapping, proof points, and channel-specific variations. Fourth, define measurable KPIs spanning awareness, engagement, conversion, revenue, and market-share metrics. Fifth, create a phased launch plan covering pre-launch preparation, launch-day activities, post-launch momentum, an optimization cadence, and go/no-go decision points.
Inputs are passed via $ARGUMENTS: product name and description, target segment, research data or a file path, launch timeline and constraints, and budget or resource limits. The output is a structured GTM strategy document with recommended channels and justification, channel-specific messaging and positioning, a launch timeline with milestones, a KPI and measurement framework, risk mitigation, and a 90-day execution roadmap. The approach applies the Product Compass GTM methodology, emphasizing market selection, channel fit, and message-market fit, and offers practical tips such as starting with the most confident customer segment, validating assumptions through interviews before full launch, focusing on a few channels done well, and establishing baseline metrics before launch.
FAQ
When should I use this skill?
When planning a product launch, creating a GTM plan from scratch, defining a launch strategy for a new market, developing product-to-market fit, or preparing a go-live roadmap.
What are the main steps it follows?
Five steps: gather research data, define marketing channels, develop messaging, define success metrics, and create a phased launch plan.
What information do I need to provide?
Via $ARGUMENTS, provide the product name and description, target market segment, research data or a file path, launch timeline and constraints, and any budget or resource limitations.
What does the skill produce?
A structured GTM strategy document with recommended channels and justification, channel-specific messaging, a launch timeline with milestones, KPI targets and a measurement framework, risk mitigation, and a 90-day execution roadmap.
What methodology does it apply?
The Product Compass GTM strategy methodology, focused on market selection, channel fit, and message-market fit.
Install gtm-strategy
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
phuryn/pm-skills