gtm-motions
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Security Assessment
About gtm-motions
gtm-motions helps identify and evaluate the best go-to-market motions for a product across seven proven approaches. It is used when selecting marketing channels, choosing between inbound and outbound strategy, building a GTM toolkit and tech stack, evaluating PLG versus traditional sales, or planning cross-channel campaigns. The aim is a balanced customer acquisition strategy rather than a single-channel bet.
The skill details seven motions, each with representative tools, tactics, ideal fit, strength, and challenge: Inbound Marketing (tools like LinkedIn, SEMRush, HubSpot; content, webinars, SEO), Outbound Sales (LinkedIn Sales Navigator, ZoomInfo, Apollo; cold email, prospecting), Paid Digital Advertising (Google Ads, Meta Ads, LinkedIn Ads; search, display, retargeting), Community Marketing (Slack, Reddit, Discord, Circle; forums, user groups, ambassadors), Partner Marketing (AWS Startups, Stripe, Shopify App Store; integrations, co-marketing, resellers), Account-Based Marketing (6sense, Terminus, Demandbase, Clay; personalized account campaigns), and Product-Led Growth (Amplitude, PostHog, Intercom, Appcues; free trials, freemium, in-app onboarding). It then runs a five-step process: understand your product (price, sales cycle, buyer, complexity, market size), evaluate market conditions (competitive intensity, audience accessibility, budget, team, timeline), score each motion on a 1-10 scale, design a motion stack of two to four prioritized motions with sequencing and resource allocation, and build a 90-day execution plan with quick wins, tooling, metrics, and scaling strategy.
The output is a comprehensive GTM analysis covering scoring of all seven motions, a recommended primary and secondary motion stack, per-motion tool recommendations, a 90-day execution plan with milestones, resource and budget requirements, success metrics, and competitive differentiation through motion choice. Input is passed via $ARGUMENTS including product description, target customer, price point and sales cycle, team size, budget, timeline, and existing channels. Based on Product Compass GTM motion analysis, the skill targets product managers, founders, and marketers, and advises that most successful products use two to four complementary motions, starting with the strongest and revisiting the mix quarterly as the company scales.
FAQ
What are the seven GTM motions it evaluates?
Inbound Marketing, Outbound Sales, Paid Digital Advertising, Community Marketing, Partner Marketing, Account-Based Marketing (ABM), and Product-Led Growth (PLG). Each is described with representative tools, tactics, best-fit scenarios, strengths, and challenges.
What inputs does it need?
Via $ARGUMENTS you pass your product description and positioning, target customer profile and market, price point and sales cycle, team size and capabilities, budget and timeline constraints, and any existing channels or data.
What does it produce?
A GTM analysis including scoring of all seven motions, a recommended motion stack (primary and secondary), per-motion tool recommendations, a 90-day execution plan with milestones, resource and budget requirements, success metrics, and competitive differentiation through motion choice.
How many motions should a product run?
The skill advises that most successful products use two to four complementary motions. It recommends starting with your strongest motion, adding complexity gradually, and revisiting the motion mix quarterly as the company scales.
Install gtm-motions
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
phuryn/pm-skills