competitive-battlecard

competitive-battlecard creates concise, sales-ready battlecards comparing your product against a specific named competitor. It solves the go-to-market problem of equipping sales teams to confidently answer "why not competitor X?" during live calls, by assembling positioning, feature comparison, objection handling, and win/loss patterns into a single scannable document.

The skill researches the competitor via web search — current product offerings, pricing tiers, target market and positioning, recent launches, known strengths and weaknesses, and customer sentiment from sources like G2, Capterra, and Reddit — and reads any user-provided files such as feature lists, win/loss data, or sales call notes first. It then produces a structured battlecard with a company overview, a quick side-by-side comparison table with a winner column, "where we win" and "where they win" sections with counter-positioning, an objections-and-responses table, "landmines to plant" (questions that surface competitor weaknesses), and win/loss patterns. Output is formatted as scannable markdown with tables, bold text, and short bullets, intended for easy printing or sharing in tools like Notion or Confluence.

The skill targets product marketers, sales enablement teams, and product managers preparing competitive materials or briefing reps ahead of competitive deals. It is a research-and-writing helper: its only external action is web search for public competitor information, and it performs no code execution, credential handling, or system changes.