ansoff-matrix
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Security Assessment
About ansoff-matrix
ansoff-matrix is a product-strategy analysis skill that guides an agent to produce a structured Ansoff Matrix, mapping growth options across the four quadrants of market penetration, market development, product development, and diversification. It solves the problem of ad hoc growth planning by giving the agent a consistent framework, expected inputs, and an output process for evaluating expansion opportunities along product and market dimensions.
The SKILL.md casts the agent as a growth strategist working from supplied inputs (current product and market, penetration and performance, customer insights, capabilities and constraints, growth targets, and competitive dynamics). For each quadrant it enumerates concrete strategies, real-company examples, an associated risk level, and a typical timeline, then prescribes an output process: identify opportunities per quadrant, assess market size and resources, prioritize by strategic fit and revenue potential, build a phased roadmap, and define success metrics and risks. It closes with strategic questions and cautionary notes such as excelling in one quadrant before expanding.
It targets product managers, founders, and growth strategists evaluating where to focus expansion effort. Typical uses include annual strategy reviews, market-expansion planning, and comparing the risk-reward profile of different growth paths. It is a pure prompt/planning helper with no code, tools, or external calls.
FAQ
What inputs does it need?
Your current product and market definition, current penetration and performance, customer and market insights, company capabilities and constraints, growth targets and timelines, and competitive dynamics.
What does it produce?
A quadrant-by-quadrant Ansoff analysis with specific opportunities, market-size and resource assessments, prioritization, a phased roadmap with milestones, risks and mitigations, and success metrics.
Does it run any code or call external services?
No. It is a prompt-based analytical framework; the agent reasons over the inputs you provide and produces a written strategy analysis.
How does it handle the $ARGUMENTS placeholder?
The skill substitutes the subject you pass (a company, product, or scenario) into the analysis so the growth-strategist framing is applied to your specific case.
What guidance does it give on prioritization?
It ranks quadrants by risk (penetration lowest, diversification highest) and advises excelling in one quadrant before expanding, avoiding spreading across all four at once, and reassessing annually or when market conditions shift.
Install ansoff-matrix
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
phuryn/pm-skills