marketing-psychology

The marketing-psychology skill applies psychological principles and behavioral science to copy and design. It is useful for tightening hooks, framing, and pricing presentation, helping an agent bring persuasion and cognitive-bias awareness into marketing and creative work. The skill is curated from Corey Haines and belongs to the marketing-creative category within the Open Design catalogue.

This particular entry is a catalogue advertisement rather than the full implementation: it exists so the agent discovers the skill during planning through its name or trigger phrases. Its frontmatter registers trigger phrases including "marketing psychology", "behavioral copy", "persuasion", "framing", and "cognitive bias", and it declares an Open Design mode of design-system. To run the complete upstream workflow with its original assets, scripts, and references, the user installs the upstream bundle from https://github.com/coreyhaines31/marketingskills into the active agent's skills directory, inspecting the upstream README for exact paths.

The skill targets marketers, copywriters, and designers who want to ground persuasive messaging in behavioral science. Once the upstream bundle is installed, the user asks the agent to invoke the skill by name (marketing-psychology) or with one of the listed trigger phrases. The main stated limitation is that this catalogue entry itself only advertises the skill for discovery; the full functionality lives in the upstream repository and must be installed separately to access the original assets and references.