visual-content

The visual-content skill guides planning, creation, and repurposing of visual content — images, infographics, and social post images — across website, social media, email, and other channels. It addresses the reality that visuals are needed well beyond websites: social posts, infographics, and repurposed content all require images, and visual-first planning in content calendars improves engagement while cross-channel consistency and repurposing maximize ROI. It triggers on phrases such as "content images," "social media images," "infographic," "post image," "image specs," and "visual repurposing," and defers to pinterest-posts for Pinterest.

The skill covers when to use images by content type (article/blog, social post, infographic, case study, product update, email, landing page), specs by context (website vs social vs email, including OG/Twitter Cards at 1200×630 and 1200×675), and detailed platform image specs. Documented dimensions include X at 1200×675 and 800×800, LinkedIn at 1200×627 and 1200×1200 with carousels up to 20, Pinterest at 1000×1500, Instagram at 1080×1350 and 1080×1080 with stories at 1080×1920, Facebook, and YouTube thumbnails at 1280×720. It teaches visual repurposing (one core visual to multiple crops, formats, and channels), visual-first content calendar planning, and format-specific notes for infographics, social post images, and article images. As an initial step it checks for .claude/project-context.md or .cursor/project-context.md and reads Section 12 (Visual Identity) for brand consistency.

This skill targets marketers and content creators planning cross-channel visual content. Its output includes a visual plan, specs by context, and a repurposing map, plus references to related skills such as image-optimization (for web alt text, WebP, LCP), brand-visual-generator, hero-generator, open-graph, and twitter-cards. It is guidance-oriented: it provides specs, planning frameworks, and cross-references rather than generating the images itself, and it points to platform-specific and optimization skills for execution details.