video-marketing

Video Marketing guides both the strategy and the scriptwriting for short-form and long-form video content. It is meant for planning video campaigns, writing scripts, or optimizing content for specific platforms, and triggers on phrases like video marketing, video script, short-form or long-form video, TikTok/Reels/YouTube script, video hook, and video content strategy. The framing is grounded in the dominance of short-form: it accounts for roughly 82 percent of internet traffic with about 2.5 times the engagement of long-form, and 71 percent of viewers decide within three seconds whether to keep watching.

Work begins with an initial assessment, optionally reading a project-context file for value proposition, audience, and content strategy, to fix the format (short-form vs long-form), the goal (awareness, consideration, conversion, education), and the platform. Short-form runs 15 to 60 seconds, optimally 31 to 60, and suits hooks, tips, and UGC-style clips on TikTok, Reels, and Shorts; long-form runs 3 to 15+ minutes and suits deep dives and tutorials on YouTube. The critical first three seconds are addressed with named hook types (story-driven, contrarian, question, and result-focused) and platform-specific hook timing of about 2 seconds on TikTok, 3 on Reels (which penalizes TikTok watermarks), and 3 to 5 on YouTube Shorts.

For structure, short-form scripts follow Hook (0-3s), Problem (3-15s), Solution (15-45s), and CTA (final 5s) to target 70 percent or higher completion for algorithmic boost, with alternative frameworks including Hook-Value-CTA, AIDA, PAS, and BAB; long-form scripts use hook, intro, body with clear transitions, CTA, and outro. It emphasizes UGC-style authenticity over polish and produces a consistent output: a format recommendation, two to three hook variants, a script (timestamped for long-form), CTA placement, and platform optimization notes. It also points to related skills for adjacent needs, including tiktok-captions, tiktok-ads, content-marketing, youtube-seo, and video-optimization for on-site video SEO.