podcast-marketing

podcast-marketing is a strategy-and-guidance skill for planning, creating, distributing, and marketing a podcast, with particular attention to discoverability in a crowded market (3M+ active shows, 500M+ listeners). It frames discovery across its main channels — search engines, podcast apps, social media, and word-of-mouth — and gives concrete optimization tactics for each, so creators can systematically widen the surface where new listeners find their show.

The skill begins with an initial assessment (checking for a project-context file, then identifying stage, format, niche, and goals) and then covers content strategy (niche focus, quality over gimmicks, consistent episode structure), distribution and discovery, and podcast SEO. Because search engines cannot listen to audio, it emphasizes text assets: transcripts, SEO-optimized show notes, keyworded titles under 60 characters, episode-specific descriptions, and backlinks, plus PodcastEpisode and PodcastSeries schema markup for rich results. It rounds out with cross-promotion and partnership tactics (feed drops, ad swaps, guest appearances) and repurposing formats such as short-form clips for social platforms. It also has an invocation convention that opens with a brief framing on first use and skips straight to output on subsequent use.

It targets podcasters, content marketers, and creators at any stage — planning, launching, or growing — who want a structured approach to strategy, SEO, and distribution. It is pure marketing guidance with no code, scripts, or credential handling, making it a benign reference.