github

This skill is a marketing playbook for using GitHub as an SEO, GEO (generative-engine / AI-citation), and content-distribution surface. It frames GitHub as a high-domain-authority "Tier 2 Technical Authority" platform whose repos, READMEs, GitHub Pages, gists, and Awesome-style curated lists rank well in search and are frequently cited by AI assistants. It solves the problem of turning GitHub presence into discoverability and backlinks for a person, product, or open-source project.

The skill distinguishes the surfaces available — the profile README (`username/username`), pinned repositories (up to six), and per-repo READMEs — and gives concrete optimization guidance for each: keep a profile README short and scannable for identity and navigation, deduplicate outbound links, align the repo About sidebar (description, website, topics) with the README's first paragraph, and use topics and the website field consistently. It provides checklists, a minimal profile outline, an entity-hub pattern for aligning a canonical site with GitHub, and cautions (e.g., GitHub Trending's formula is not public, so never promise rankings). It cross-references sibling marketing skills for non-GitHub platforms and open-source business strategy.

Target users are developer-marketers, founders, technical writers, and open-source maintainers who want their GitHub content to rank and be cited. Typical use cases include writing or optimizing a profile README, structuring a product repo landing page, planning topic metadata, and building curated navigation lists. The skill references "parasite SEO" as a marketing tactic — leveraging GitHub's authority for rankings — which is a standard content-marketing practice here, not a security concern; the skill contains no code, credentials, or executable actions.