copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
Security Assessment
About copywriting
The copywriting skill specializes in creating and optimizing short-form marketing copy designed to drive conversions. It focuses on high-impact content like headlines, calls-to-action (CTAs), ad copy, landing page copy, email copy, and sales copy. This skill addresses the challenge of crafting persuasive, conversion-focused messaging that captures attention and motivates action in limited space.
The skill provides proven copywriting frameworks including PAS (Problem-Agitation-Solution), AIDA (Attention-Interest-Desire-Action), BAB (Before-After-Bridge), FAB (Features-Advantages-Benefits), and the 4 U's (Useful, Urgent, Unique, Ultra-specific). It includes headline formulas optimized for different goals, context-specific guidance for various marketing channels, and emphasizes information gain and differentiation to avoid generic messaging that restates competitor claims. The skill integrates with project context files to align copy with brand positioning, value propositions, and voice guidelines.
This skill is ideal for marketers, copywriters, product managers, and founders who need to create conversion-optimized short-form content across paid ads, landing pages, email campaigns, and CTAs. It's particularly valuable for growth teams running experiments, agencies managing multiple clients, and anyone needing to quickly generate effective marketing copy based on proven frameworks rather than starting from scratch.
FAQ
When should I use copywriting versus article-content skill?
Use copywriting for short-form marketing content like headlines, CTAs, ad copy, landing pages, and email copy focused on conversion. Use article-content for long-form body content like blog posts, guides, and articles.
Does this skill integrate with my project's brand guidelines?
Yes, the skill automatically checks for .claude/project-context.md or .cursor/project-context.md files and reads positioning, value proposition, and brand voice sections to align copy with your existing guidelines.
Which copywriting framework should I use for my use case?
Use PAS for direct-response sales pages and landing pages, AIDA for story-driven ads and emails, BAB for transformation-focused content and case studies, FAB for product pages, and the 4 U's for headlines and subject lines.
How does this skill ensure my copy is differentiated?
The skill emphasizes information gain—leading with unique angles, proprietary data, or contrarian insights rather than restating competitor claims. It prompts you to ask 'What does this promise add that others don't?'
What are the best practices for headlines?
Front-load keywords, keep under 60 characters for search engine results, avoid clickbait, ensure ad-to-page alignment, and use proven formulas like 'How to [outcome]', '[Number] Ways to [benefit]', or '[Before] → [After]'.
Install copywriting
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
kostja94/marketing-skills