branding
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens,
Security Assessment
About branding
Branding is a strategy-layer skill for defining, auditing, or applying a brand across touchpoints, focused on the non-visual dimensions of brand identity: purpose, values, positioning, differentiation, storytelling, and voice. It solves the common problem of inconsistent, ad-hoc brand messaging by giving the assistant a structured framework to work through when a user is launching a new brand, auditing an existing one for consistency, or aligning messaging across a website, social channels, product UI, and content.
The skill organizes brand work into concrete pillars and templates: a positioning statement formula ("for [customer] who [need]..."), a values-and-audience definition, and storytelling structures including origin story, a customer-as-hero journey, a narrative arc, and a table of twelve brand archetypes mapped to tone and example companies. It also covers voice and tone (with preferred vs. avoided terms), a recommended brand-guidelines document structure, and a design-token table for delivering actionable color, typography, and spacing specs. It checks for an existing project-context file first and explicitly defers full visual implementation (fonts, HEX values, logo placement) to companion skills brand-visual-generator and logo-generator.
It targets founders, marketers, product marketers, and content strategists who need to codify or realign a brand. Typical use cases include drafting a first brand guide, auditing messaging consistency, producing a positioning statement, choosing an archetype, or handing a team a paste-ready token table for a design system or media kit. It is a self-contained SKILL.md reference rather than a code tool.
FAQ
What does this skill actually produce?
Strategy-layer brand outputs: purpose and values statements, positioning lines, storytelling frameworks (origin story, hero's journey, narrative arc, archetype selection), voice-and-tone guidance, a brand-guidelines document structure, and design-token tables for colors, typography, and spacing.
Does it handle visual design like logos and exact colors?
Only at the strategy level. For full visual specifications (fonts, HEX values, CSS detail) it defers to brand-visual-generator, and for logo placement and implementation it defers to logo-generator.
Does it use any project context I already have?
Yes. It first checks for a .claude/project-context.md or .cursor/project-context.md file and reads the positioning, value proposition, brand/voice, and visual identity sections if present.
When should I invoke it?
When defining a new brand, auditing brand consistency, or aligning messaging across touchpoints such as website, social, product UI, and content.
Is it a script or a reference document?
It is a single SKILL.md reference (MIT licensed, version 1.2.0) that guides the assistant's output; it does not run code or call external services.
Install branding
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
kostja94/marketing-skills