article-content
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing pag
Security Assessment
About article-content
article-content guides the creation of article body content — the actual text of introductions, body sections, conclusions, and CTAs for blog posts, guides, and long-form pieces. It focuses on what to write rather than where it goes, deliberately delegating page structure, schema, and SEO metadata to article-page-generator and short conversion copy for ads, landing pages, and CTAs to copywriting. It is used when a user wants to write, generate, or create article body content, long-form content, how-to guides, or listicles.
The skill provides concrete, current guidance. It gives article-type word-count ranges (for example, news 300–600, standard how-tos 1,000–1,500, listicles 1,200–2,000, pillar/cornerstone 2,000–3,500+) and intent-based targets, while stressing quality over length. Its content workflow rests on four inputs (Product, Keywords, Article intent, Competitor articles) and centers on information gain — the net new information a page provides beyond top-ranking results — sourced from counter-narratives, temporal freshness, SME perspectives, and proprietary data, with a density check to cut filler. It specifies GEO elements (a 50–100 word TL;DR or 5–7 Key Takeaways placed after the intro), introduction structure (40–120 words, primary keyword in first 100 words, strong hook), body patterns (QAE: Question H2, Answer, Evidence; answer-first in the first 40–60 words; 40–80 word paragraphs; scannability), and conclusion (summary plus CTA and natural product connection). It also maps writing frameworks (AIDA, PAS, BAB) to article structure and covers headlines, references and citations, and content quality (readability grade 8–10, originality).
Target users are content marketers, SEO writers, and product marketers producing long-form content. The skill repeatedly cross-references companion skills — article-page-generator for structure and metadata, copywriting for frameworks and headlines, generative-engine-optimization for GEO strategy, title-tag for titles, and eeat-signals for E-E-A-T and citations — so it is best used as part of that broader content toolkit. It cautions against thin content under 300 words and against pieces over 7,000 words, which often underperform.
FAQ
What does this skill cover versus its companion skills?
It covers article body content — what to write for intros, body, conclusion, and CTA. For page structure, schema, and SEO metadata use article-page-generator; for short ad, landing, or email copy use copywriting; and for GEO strategy see generative-engine-optimization.
How long should an article be?
Length depends on type and intent: news 300–600, short-form 500–800, standard/how-tos 1,000–1,500, listicles 1,200–2,000, cluster 800–2,500, and pillar/cornerstone 2,000–3,500+ words. It emphasizes matching length to topic depth and intent, avoiding under 300 words (thin) and over 7,000 (often underperforms).
What is information gain?
Information gain is the net new information a page provides beyond what already exists in top-ranking results. Its four sources are counter-narratives, temporal freshness, SME perspectives, and proprietary data, and the skill favors content density over raw word count.
What is the QAE pattern for the body?
QAE stands for Question (as an H2), Answer (about 2 sentences, answer-first in the first 40–60 words), and Evidence (data, examples, lists). Answer blocks run 100–200 words per section with paragraphs of 40–80 words for scannability.
How should GEO elements like TL;DR be used?
Choose one and place it after the intro: a TL;DR is a 50–100 word bold summary paragraph, or Key Takeaways is 5–7 bullet points. Content with these elements tends to be cited more frequently by AI engines.
Install article-content
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
kostja94/marketing-skills