ua-campaign

The ua-campaign skill helps plan, launch, and optimize paid user acquisition campaigns across the major mobile ad platforms, with the goal of driving profitable installs. It starts by assessing budget, target CPI or ROAS, lifetime value, audience, countries, and app category, then recommends a channel mix.

It provides budget-based channel recommendations and a channel comparison (Apple Search Ads, Google UAC, Meta, TikTok, Snapchat, Twitter/X, Reddit) with typical CPI, intent, and complexity. It details campaign structures, bidding strategies, and optimization checklists per channel, with Apple Search Ads as the priority high-intent channel, plus Meta audience and creative best practices and Google UAC asset guidance. It defines the acquisition funnel and key metrics (CTR, CVR, CPI, CPA, ROAS, D7 ROAS) with targets, and an optimization cadence from daily pacing checks to quarterly strategy reviews, and outputs a structured UA plan with channel allocation and campaign briefs.

It is most useful for app marketers and indie developers planning or scaling paid acquisition who want a budget-appropriate channel strategy with concrete campaign structures and KPI targets.