seasonal-aso

The seasonal-aso skill helps app teams identify and act on seasonal keyword opportunities and App Store listing optimizations tied to calendar events, holidays, and trending moments. It solves the timing-and-relevance problem of seasonal ASO: seasonal rankings are competitive and time-sensitive, metadata takes one to three days to index, so changes must be planned about two weeks ahead and reverted a few days after the peak.

The skill supplies a US iOS seasonal calendar mapping events (New Year, Valentine's Day, spring/Easter, Mother's Day, summer, back-to-school, Halloween, Black Friday, Christmas, end-of-year) to peak windows and target keywords. Its four-step workflow identifies the relevant event and assesses fit, researches seasonal keyword volume and difficulty via the Appeeky API (read-only GET endpoints for keyword metrics, suggestions, and trending), plans metadata changes across the iOS keyword field, subtitle, promotional text, and screenshots, and follows a countdown timing checklist for submission and reversion. It outputs a structured seasonal-opportunity brief and explains seasonal-versus-evergreen trade-offs, cautioning never to sacrifice a high-ranking evergreen keyword for seasonal speculation. A separate flow handles non-calendar trending moments, acting within 24-48 hours using only promotional-text updates.

It targets app marketers, ASO specialists, and indie developers who want to capture seasonal install spikes. Typical uses include planning Christmas or Black Friday keyword swaps, updating promotional text for a viral trend, theming screenshots for a holiday, and building a revert-safe timeline. It cross-references keyword-research, metadata-optimization, screenshot-optimization, and market-pulse skills.