When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
The screenshot-optimization skill helps you design, optimize, and evaluate App Store screenshots and preview videos to maximize conversion rates. This skill is triggered when users mention screenshots, app previews, product page design, creative assets, or want guidance on what their screenshots should showcase. It addresses the critical challenge that users spend only 3-6 seconds on a product page before deciding whether to download, with the first three visible screenshots determining 80% of conversion decisions.
This skill provides a comprehensive framework for screenshot strategy, covering everything from the initial hook screenshot to trust signals and calls-to-action. It guides you through the psychology of what users look for when browsing the App Store, offers slot-by-slot recommendations for your 10 screenshot positions, and provides detailed design best practices for text overlays, visual design, and layout patterns. The skill also covers localization strategies and app preview video optimization, including optimal length, hooks, and content approaches.
The skill is ideal for app developers, product managers, marketing teams, and ASO specialists who want to improve their App Store conversion rates through better creative assets. Whether you have a professional designer or need DIY guidance, this skill provides actionable frameworks and proven patterns for creating screenshots that convert browsers into downloaders. It complements other ASO skills like ab-test-store-listing for testing variations and aso-audit for comprehensive optimization.
Use screenshot-optimization when you specifically want to design, improve, or get feedback on your App Store screenshots and preview videos. Use aso-audit when you need a comprehensive review of all ASO elements including metadata, keywords, ratings, and creative assets together.
No, the skill asks upfront if you have a designer or need DIY guidance and adapts accordingly. It provides frameworks and best practices that can be implemented with design tools or by working with designers.
The skill will ask for your App ID to review current screenshots, your target audience, your top 3 features to highlight, and whether you have design resources available. It may also check for app-marketing-context.md for positioning information.
Yes, it includes guidance on when to use app preview videos, optimal length (15-30 seconds), hook strategies, and best practices like avoiding sound dependency and showing real usage.
Yes, it provides localization strategies including translating text overlays, adjusting cultural references, considering right-to-left layouts for certain languages, and using local currency in pricing screenshots.
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eronred/aso-skills