retention-optimization

The retention-optimization skill is designed to help mobile app developers and product managers diagnose retention issues and implement strategies to reduce churn, improve user engagement, and increase lifetime value. It focuses on identifying why users leave apps and provides actionable recommendations based on industry benchmarks and proven retention frameworks. The skill is triggered when users mention concerns about retention, churn, users leaving, engagement metrics like DAU/MAU, user activation, or app uninstalls.

This skill provides a comprehensive retention framework covering four critical phases: activation (Day 0-1), habit formation (Day 1-7), engagement deepening (Day 7-30), and long-term retention (Day 30+). It includes industry-specific retention benchmarks across seven app categories (games, social, health & fitness, productivity, e-commerce, finance, and education), helping teams understand how their metrics compare to industry standards. The skill offers detailed push notification strategies, churn prevention tactics, and diagnostic questions to identify root causes of user drop-off at each stage of the user lifecycle.

This skill is ideal for product managers, growth teams, app developers, and marketing professionals working on mobile applications who need to improve user retention metrics. It's particularly valuable when launching new features, analyzing cohort retention data, designing re-engagement campaigns, or benchmarking performance against industry standards. The skill integrates with app marketing context when available and provides tailored recommendations based on app category, monetization model, and current engagement features.