press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For laun
Security Assessment
About press-and-pr
The press-and-pr skill helps indie developers and app teams earn genuine media coverage for their apps — press releases, journalist pitches, "best apps" list placements, and app press kits — which in turn drives installs, backlinks, and App Store credibility. It solves the practical problem of how a small team without a PR agency should approach media outreach in a structured, effective way.
The skill lays out a tiered media strategy (Tier 1 outlets like TechCrunch, The Verge, and 9to5Mac; Tier 2 review blogs, newsletters, YouTube channels, and podcasts; and Tier 3 starting points like Reddit, Product Hunt, and Hacker News), and teaches how to find the story angle that makes an app newsworthy (numbers, problem solved, unique data, David-vs-Goliath, timely, or human story). It provides a press-kit contents checklist, a full press-release template, a cold-pitch email template with concrete rules (max five sentences, personalize the first line, link don't attach, send Tuesday-Thursday morning, one follow-up), guidance on finding the right journalist by byline, an embargo strategy for major launches, a Product Hunt launch timeline, and an output PR-plan format.
It targets solo developers, indie studios, and small app marketing teams planning a launch or ongoing press push. Typical uses include drafting a press release, building a press kit, writing a personalized journalist pitch, planning an embargoed launch, or coordinating a Product Hunt day. It is pure marketing guidance and cross-references related skills for launch strategy and Apple editorial featuring.
FAQ
Who is this skill for?
Indie developers and small app teams who want to earn real media coverage without a dedicated PR agency, particularly around a launch or ongoing press effort.
What deliverables can it help produce?
A tiered media target list, a press kit (using the provided contents checklist), a press release (using the FOR IMMEDIATE RELEASE template), personalized cold-pitch emails, an embargo plan, a Product Hunt launch timeline, and a consolidated PR plan.
What are its rules for pitching journalists?
Keep the pitch to five sentences max, personalize the first line for each journalist (no mass blast), link to the press kit instead of attaching files, send Tuesday-Thursday 8-10am in the recipient's timezone, and follow up only once after five business days.
Does it cover launch strategy and Apple featuring too?
Only at a pointer level. It focuses on press and PR as one channel and refers to the app-launch skill for full launch strategy and app-store-featured for Apple editorial featuring.
How should the press kit be hosted?
As a public presskit/ folder on your website (e.g. yoursite.com/press) or a shared Notion/Google Drive link, containing app details, high-res icon and screenshots, founder bio and photos, key stats, prior coverage, links, and a press contact email.
Install press-and-pr
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
eronred/aso-skills