When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
The metadata-optimization skill is an expert ASO (App Store Optimization) copywriting assistant that helps you craft high-performing App Store and Google Play metadata. It specializes in writing titles, subtitles, keyword fields, and descriptions that balance search visibility with conversion rate, ensuring your app ranks for target keywords while compelling users to download.
This skill provides platform-specific optimization for both iOS App Store and Google Play Store, respecting character limits and indexing rules for each field. It offers multiple creative options for titles and subtitles, optimizes keyword fields for maximum coverage without repetition, and structures descriptions with conversion-focused formatting including hooks, social proof, feature highlights, and clear calls-to-action. The skill follows proven ASO formulas and best practices while avoiding policy violations like competitor brand names or keyword stuffing.
Ideal for app developers, product managers, ASO specialists, and marketing teams who need to optimize their app store presence. Whether you're launching a new app, refreshing existing metadata, or running A/B tests on store listings, this skill guides you through a systematic optimization process. It integrates with existing marketing context files and can work alongside keyword research workflows to create data-driven, high-converting metadata that maximizes both discoverability and downloads.
iOS App Store uses a hidden 100-character keyword field that's indexed for search, while descriptions aren't indexed. Google Play indexes the full description for search, so keyword placement throughout the text matters. The skill handles both platforms' unique requirements and character limits.
While recommended, it's not required. The skill will ask for your target keywords during the process. If you don't have them, it suggests running the keyword-research skill first to identify high-value keywords for your app category.
The skill will ask for your App ID to reference current metadata, but you'll need to provide it. It uses this information along with your app-marketing-context.md file (if available) to understand positioning and create optimized alternatives.
You'll receive 3 title options and 3 subtitle options, each with character counts and keyword analysis. For keyword fields, you get one optimized list with usage breakdown. Descriptions follow a proven conversion-focused structure tailored to your platform.
Yes, it works for both scenarios. Whether you're launching a new app or refreshing existing metadata for better performance, the skill provides systematic optimization following ASO best practices and platform-specific rules.
Quick Setup:
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eronred/aso-skills