in-app-events

The In-App Events skill helps users plan, write, and optimize Apple App Store In-App Events, the time-limited content cards that surface on the Today tab, in search results, on the product page, and in personalized recommendations. It solves the problem of driving installs and re-engagement without paid media, with a particular emphasis on the high-value fact that lapsed users who have the app installed but haven't opened it recently are automatically notified of events.

The skill documents the six event types (Challenge, Competition, Live Event, Major Update, Premiere, Special Event) and when each fits a given app category and goal, plus the exact event card specifications: character limits for name (30), short description (50), and long description (120), image dimensions (2160x1080, 2:1), badge selection, duration up to 31 days, and the limit of ten concurrent events. It provides a four-step planning workflow (idea selection, copywriting with concrete good/bad examples, image direction, and submission in App Store Connect with review-timing guidance), plus optimization tips for maximizing Today tab placement, keyword visibility in search, and re-engagement notifications. It outputs a structured event brief and a monthly event calendar, and lists common mistakes with fixes.

It targets app marketers, ASO practitioners, and indie developers who want App Store visibility and re-engagement beyond organic search. It cross-references related skills for seasonal ASO, screenshot optimization, featuring eligibility, retention, and keyword research.