aso-audit

The aso-audit skill is designed to help app developers and marketers perform a comprehensive App Store Optimization (ASO) health audit. It focuses on analyzing the quality and effectiveness of an app's listing on both the Apple App Store and Google Play Store. By identifying why an app may not be ranking well or underperforming in search results, this skill provides actionable insights to improve visibility, downloads, and overall store performance. It is particularly useful when users want a detailed assessment of their ASO performance, including keyword effectiveness, metadata quality, and competitor positioning.

The skill's main features include an initial assessment phase where it gathers key information such as App ID, target country, and platform. It then collects data either via integration with an API or by asking the user for current metadata. The audit framework evaluates multiple factors critical to ASO success, including app title, subtitle, keyword field, description, screenshots, preview video, and ratings & reviews. Each factor is scored on a 0-10 scale, with weighted contributions to an overall ASO score. The skill emphasizes best practices for readability, keyword presence, visual presentation, and user engagement metrics, providing a clear, prioritized action plan based on these evaluations.

Target users include app developers, product managers, ASO specialists, and marketers who aim to optimize app store listings for maximum discoverability and conversion. Use cases involve conducting full ASO audits, understanding gaps in app metadata, comparing with competitors, and receiving structured recommendations for improvements. It is also valuable for users seeking insights into why their app may not be ranking as expected and for those aiming to refine app listing content to align with Apple and Google's ranking algorithms.