asc-metrics

ASC Metrics helps a user analyze their own app's official App Store Connect performance data, exact downloads, revenue, in-app purchases, subscriptions, trials, and country breakdowns, synced into the Appeeky platform via its Connect integration. It solves the problem of turning first-party ASC data (not third-party estimates) into actionable insight, comparing periods, spotting anomalies, and identifying monetization and localization opportunities.

The skill first checks for an app marketing context file and asks what to analyze, over which period, and for which app. It then fetches data through read-only Appeeky Connect API endpoints (list apps, portfolio overview, and per-app detail returning daily series, country breakdowns, and totals). It layers several analysis frameworks on top: period-over-period comparison tables with interpretation heuristics (for example downloads rising while revenue stays flat signals a pricing or paywall issue), daily trend analysis for spikes and drops, country breakdowns to prioritize ASO and localization, and a revenue-quality check computing ARPD, trial rate, subscription conversion, and revenue per subscriber against benchmarks. It produces a formatted performance snapshot, trend alerts when a metric moves more than 20 percent, and specific recommended actions, and it cross-references sibling skills for keyword research, monetization, retention, and localization.

It targets indie developers, app marketers, and ASO practitioners who have connected App Store Connect to Appeeky and want to understand and improve their own app's performance. It requires an Appeeky account on the Indie plan or higher (each request costs credits), with data synced nightly and up to 90 days of history.