app-store-featured
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
Security Assessment
About app-store-featured
The app-store-featured skill helps a developer maximize their chances of getting featured on the Apple App Store and understand the editorial process. It is used when a user wants App of the Day, a Today-tab story, or other editorial placements.
It explains what Apple's editorial team prioritizes (design quality; adoption of Apple technologies like SwiftUI, WidgetKit, Live Activities, and visionOS; unique value; story; timeliness; rating; stability; accessibility; and privacy) and the types of featuring available. It provides an optimization checklist across design excellence, Apple technology adoption, quality signals, and content and story, plus how to pitch Apple via the self-nomination form, a pitch structure and template, and timing advice (around updates, Apple events, and seasonal moments). It also covers an In-App Events strategy as a form of self-serve featuring and outputs a featuring readiness score with an action plan.
It is most useful for app developers and marketers preparing to pitch Apple for editorial featuring, who want a readiness assessment, a tailored pitch, and an ongoing featuring strategy.
FAQ
When should I use this skill?
When you want to get featured on the App Store (for example App of the Day or a Today-tab story) or to understand Apple's editorial process.
What does Apple prioritize for featuring?
Design quality and adoption of Apple technologies most of all, plus unique value, a compelling story, timeliness, a 4.5+ rating, stability, accessibility, and privacy.
How do I pitch Apple?
Through Apple's developer self-nomination form, using a structured pitch (one-line hook, what is new, Apple tech used, story angle, timing, and assets); the skill provides a template.
When is the best time to pitch?
About two to four weeks before a major update, around Apple events like WWDC, and at seasonal or cultural moments, while avoiding pitching right after a buggy update or with a low rating.
What does it output?
A featuring readiness score across design, Apple tech, quality, content and story, and rating, plus an action plan with timing, story angle, and an In-App Events calendar.
Install app-store-featured
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
eronred/aso-skills