app-launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
Security Assessment
About app-launch
The app-launch skill builds a comprehensive launch strategy for a new mobile app or major update, with the goal of maximizing day-one visibility and sustaining momentum. It frames the launch as a phased timeline rather than a single event.
It produces a dated checklist spanning eight weeks before launch (ASO foundation, pre-order page, press kit and outreach, community identification), four weeks before (TestFlight beta, content and Product Hunt prep, analytics and crash reporting), one week before (review-submission buffer, Apple Search Ads), launch day (release, press embargo, social and community posts, review monitoring), and the first week and month after (continued posting, keyword tracking, ASO audit, A/B testing). It also lays out free and paid amplification channels, from Product Hunt, Hacker News, and Reddit to Apple Search Ads, Meta, and TikTok, and references related ASO skills for keyword research, metadata, screenshots, and review management.
It is most useful for indie developers and app marketers planning a launch who want a structured, prioritized plan with channel strategy, budget allocation, and week-one and month-one success targets.
FAQ
When should I use this skill?
When planning a launch strategy for a new app or a major update, including pre-launch, launch day, and post-launch phases.
What does it output?
A complete, dated checklist with a phase-by-phase timeline, prioritized tasks, channel strategy, budget allocation, and success metrics for week 1, month 1, and month 3.
What is the launch timeline?
Phases at eight weeks before, four weeks before, one week before, launch day, week one after, and month one after launch.
Which channels does it cover?
Free channels like Product Hunt, Hacker News, Reddit, Twitter/X, and review sites, plus paid channels like Apple Search Ads, Meta, TikTok, and influencer partnerships.
Does it connect to other ASO work?
Yes. It references related skills for keyword research, metadata optimization, screenshots, paid acquisition, editorial featuring, and review management.
Install app-launch
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
eronred/aso-skills