When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
app-clips is an App Store Optimization and implementation guidance skill focused on Apple App Clips, the lightweight iOS experiences (15MB max) that users launch instantly without installing the full app. It helps plan, implement, and optimize App Clips for discovery and conversion, explaining where they surface (App Store search, Smart App Banners, QR and App Clip codes, Safari, Messages, Maps, Nearby NFC, and Siri suggestions) and how they convert to full installs.
The skill walks through choosing the minimum valuable experience per app type, the 15MB size constraint, technical requirements (Apple Pay or Sign in with Apple instead of full account creation, essential-only permissions, associated-domains URL schemes configured in App Store Connect), and the handoff to the full app via an SKOverlay shown after the user gets value. It details configuring multiple App Clip experiences per URL pattern, App Clip card design with title/subtitle/image character and size limits, measurement via App Store Connect analytics, and trade-offs between App Clips and full installs. A concise implementation checklist covers Xcode target setup, size verification, entitlements, experience registration, UX, and store configuration.
It targets iOS developers, product managers, and ASO practitioners implementing or optimizing App Clips for discovery and conversion. It cross-references related ASO skills (aso-audit, ua-campaign, onboarding-optimization, app-store-featured). The content is conceptual guidance with a small illustrative Swift snippet; it runs nothing and handles no credentials or data.
15MB maximum for the thinned App Clip binary, downloaded on demand. The full app itself is unaffected. This constraint forces shipping only the essential experience.
Use Apple Pay or Sign in with Apple rather than full account creation, and request only essential permissions (for example, no push notifications in App Clips).
App Store search results, Smart App Banners, QR and App Clip codes, Safari links, Messages, Maps, Nearby NFC/visual codes, and Siri suggestions. The App Clip card inherits your main app's title and description metadata.
Present an SKOverlay (App Clip configuration) after the user has experienced value, not immediately, and ensure a clean data handoff to the full app on install.
iOS developers, product managers, and ASO practitioners implementing or optimizing App Clips for instant discovery and higher conversion.
Quick Setup:
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