app-analytics
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Security Assessment
About app-analytics
The app-analytics skill helps set up, interpret, and improve mobile app analytics and measurement, with the goal of meaningful tracking and data-driven decisions. It begins by assessing the user's current tools, top performance questions, and the decisions they need data to make.
It recommends an analytics stack (App Store Connect, Firebase, Mixpanel or Amplitude, RevenueCat, Adjust or AppsFlyer, and Crashlytics) with priorities, and explains the free App Store Connect metrics. It lays out a key metrics framework across acquisition (impressions, tap-through, conversion, CPI, and organic share), engagement (DAU, MAU, stickiness, and sessions), retention (Day 1, 7, and 30 with benchmarks), and revenue (ARPU, ARPPU, LTV, trial-to-paid, MRR, and churn). It provides a core event tracking plan with naming conventions, dashboard layouts (executive, funnel, and cohort), and output formats for an analytics audit, a tracking plan, and metric interpretation against benchmarks.
It is most useful for app developers and marketers who want a clear measurement plan, a sensible tool stack, and help interpreting their metrics relative to benchmarks.
FAQ
When should I use this skill?
When you want to set up, interpret, or improve your app analytics and tracking, including funnels, attribution, and KPIs.
What tools does it recommend?
A stack such as App Store Connect and Firebase (must-haves), Mixpanel or Amplitude, RevenueCat for subscriptions, Adjust or AppsFlyer for attribution, and Crashlytics.
Which metrics does it cover?
Acquisition, engagement, retention, and revenue metrics, with formulas and benchmarks such as DAU/MAU stickiness above 20% and Day 1 retention of 25-40%.
Does it help with event tracking?
Yes. It provides a core event tracking plan (onboarding, core actions, monetization, engagement) with snake_case naming conventions and property guidance that excludes PII.
What does it output?
An analytics audit of current state and gaps, a complete tracking plan, and interpretation of your metrics against benchmarks with recommended actions.
Install app-analytics
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
eronred/aso-skills