Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
The press-release skill helps product teams write an Amazon-style "Working Backwards" press release that defines customer value before any code is written. It treats the press release as a forcing function for clarity and customer-centricity, addressing the problem of product bets that lack a clear value proposition. If you cannot write a compelling press release for an idea, the skill's premise is that the idea itself may be weak.
The skill provides a full ten-part structure (headline, dateline, introduction, problem paragraph, solution paragraph, leadership quote, additional details, boilerplate, call to action, and media contact) and ships a fill-in template.md plus an examples/sample.md that contrasts a strong outcome-focused release against a weak feature-centric one. It emphasizes writing from the customer's perspective, focusing on the problem solved rather than features built, keeping the document to one to one-and-a-half pages, and avoiding jargon, vague claims, and marketing spin. It gathers context up front, referencing companion proto-persona and problem-statement skills, and treats any invocation text as answers already provided.
It targets product managers, founders, and product marketers who need to align stakeholders on vision before development, test whether a product idea is compelling, or secure executive buy-in. Suitable for new products and major features, it explicitly warns against using it for trivial tweaks, after the product is already built, or as actual launch-day marketing copy. The skill is a documentation and template package (SKILL.md, template.md, examples/sample.md) with no executable code, adapted from an upstream product-manager-prompts repository.
It is Amazon's methodology of writing the press release and FAQ before building, so the customer value proposition and problem are defined and validated before engineering starts.
A SKILL.md guide, a fill-in template.md with the full ten-part structure, and an examples/sample.md showing a good outcome-focused release versus a weak feature-centric one.
No. It is explicitly a planning and alignment tool, not final marketing copy, and the skill warns against using it as an actual launch-day press release.
For trivial features that would be over-engineered, or after you have already built the product, since the value of the exercise is defining value before building.
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