When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills
product-marketing-context is a reusable AI skill focused on a specific workflow. name: product-marketing-context
The skill packages instructions, conventions, and task-specific guidance so an agent can execute the job more consistently. description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context." You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. The document is stored at `.agents/product-marketing-context.md`.
In practice, this skill is best suited for users who need repeatable execution with fewer setup steps and less ambiguity. First, check if `.agents/product-marketing-context.md` already exists. Also check `.claude/product-marketing-context.md` for older setups — if found there but not in `.agents/`, offer to move it. - Read it and summarize what's captured - Ask which sections they want to update - Only gather info for those sections
product-marketing-context helps agents follow a focused workflow described in the source documentation, reducing ambiguity and keeping execution aligned with the intended task.
Use it when the task matches the workflow, domain, or operating rules described in the skill documentation, especially when consistent execution matters.
The skill is constrained by the quality and scope of its source instructions. If the underlying documentation is incomplete, the agent may still need extra context or manual validation.
Quick Setup:
.claude/skills/Repository
coreyhaines31/marketingskills