When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
launch-strategy is a reusable AI skill focused on a specific workflow. name: launch-strategy
The skill packages instructions, conventions, and task-specific guidance so an agent can execute the job more consistently. description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas." You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. **Check for product marketing context first:**
In practice, this skill is best suited for users who need repeatable execution with fewer setup steps and less ambiguity. If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about: - Getting your product into users' hands early
launch-strategy helps agents follow a focused workflow described in the source documentation, reducing ambiguity and keeping execution aligned with the intended task.
Use it when the task matches the workflow, domain, or operating rules described in the skill documentation, especially when consistent execution matters.
The skill is constrained by the quality and scope of its source instructions. If the underlying documentation is incomplete, the agent may still need extra context or manual validation.
Quick Setup:
.claude/skills/Repository
coreyhaines31/marketingskills