form-cro

form-cro is a reusable AI skill focused on a specific workflow. description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

The skill packages instructions, conventions, and task-specific guidance so an agent can execute the job more consistently. You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters. **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

In practice, this skill is best suited for users who need repeatable execution with fewer setup steps and less ambiguity. Before providing recommendations, identify: - Lead capture (gated content, newsletter) - What's the current completion rate? - Mobile vs. desktop split?