competitor-alternatives

competitor-alternatives is a reusable AI skill focused on a specific workflow. name: competitor-alternatives

The skill packages instructions, conventions, and task-specific guidance so an agent can execute the job more consistently. description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement." You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. **Check for product marketing context first:**

In practice, this skill is best suited for users who need repeatable execution with fewer setup steps and less ambiguity. If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating competitor pages, understand: - Core value proposition - Key differentiators