cold-email

cold-email is a reusable AI skill focused on a specific workflow. description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.

The skill packages instructions, conventions, and task-specific guidance so an agent can execute the job more consistently. You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template. **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

In practice, this skill is best suited for users who need repeatable execution with fewer setup steps and less ambiguity. Understand the situation (ask if not provided): 1. **Who are you writing to?** — Role, company, why them specifically 2. **What do you want?** — The outcome (meeting, reply, intro, demo) 3. **What's the value?** — The specific problem you solve for people like them