recover-content

The Recover Content skill is designed to help website owners and SEO professionals diagnose and reverse traffic loss on existing web pages. It addresses the problem of content decay, where pages gradually lose search engine visibility, resulting in declining clicks, impressions, and rankings. By using a structured decay triage framework, the skill enables users to systematically evaluate underperforming content and determine the appropriate action—whether to refresh, consolidate, redirect, or retire the page.

This skill provides several core capabilities. It guides users in gathering relevant context, such as which pages are losing traffic, the extent of the decline, the timeframe over which traffic dropped, and any recent site changes or algorithm updates. It introduces the concept of a Composite Decay Score to prioritize actions, using weighted signals like traffic decline, position drops, CTR decline, content freshness, and competitive displacement. Additionally, it offers an Alert Priority Matrix to escalate urgent issues and a decision tree for triaging pages based on relevance, duplicate content, and shifts in search intent. This ensures a consistent, evidence-based approach to content recovery.

Recover Content is ideal for SEO specialists, content marketers, and website managers who need to maintain or restore search performance for existing pages. Typical use cases include analyzing declining blog posts, identifying content that should be refreshed or consolidated, deciding when to retire outdated pages, and optimizing pages to align with current search intent. By systematically diagnosing content decay, this skill helps maintain organic traffic, improve search rankings, and maximize the value of existing website content.