migrate-site

The migrate-site skill provides comprehensive guidance for executing website migrations while minimizing the risk of losing search engine rankings. It addresses challenges such as domain changes, CMS switches, URL restructures, protocol upgrades, and design or template changes. By following structured procedures, users can perform migrations safely, ensuring continuity of traffic and preserving SEO equity. The skill is essential for site owners, SEO professionals, and web developers who need to move or redesign websites without negatively impacting visibility in search engines.

Key features include pre-migration audits to document pages, traffic, backlinks, and technical configurations; identification of high-value pages that require special attention; detailed redirect mapping rules to ensure old URLs point to relevant new URLs; and technical setup instructions covering sitemap preparation, canonical tags, internal linking, structured data, and analytics integration. The skill emphasizes direct 301 redirects, avoidance of redirect chains, and careful handling of URL variations to maintain page-level authority and SEO signals. It also highlights common pitfalls and mitigation strategies for complex migrations.

This skill is suitable for users managing domain moves, protocol migrations (HTTP to HTTPS), CMS migrations (e.g., WordPress to Next.js), URL restructures, subdomain consolidations, or site redesigns. It is particularly valuable for SEO consultants, digital marketing teams, and webmasters responsible for preserving search engine performance during significant website changes. The skill supports planning, execution, and post-migration monitoring to quickly identify and correct any issues that could affect rankings or user experience.