seo-audit
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
Security Assessment
About seo-audit
The seo-audit skill performs comprehensive SEO analysis of websites, covering keyword research, on-page optimization, content gaps, technical infrastructure, and competitive benchmarking. It helps marketers and site owners understand their SEO health and identify actionable opportunities to improve search visibility. The audit can target specific areas or provide a full end-to-end assessment, adapting to available data sources and tools.
This skill supports multiple audit modes: full site audits that examine all SEO dimensions, focused keyword research to discover ranking opportunities, content gap analysis to find topics competitors own, technical SEO checks for crawlability and performance issues, and head-to-head competitor comparisons. It integrates with SEO tools and product analytics when available, but can also operate using web search when specialized tools aren't connected. For each analysis area, it evaluates factors like keyword difficulty, search intent, on-page optimization elements, internal linking structure, and competitive positioning.
The skill is designed for SEO specialists, content marketers, product managers, and site owners who need data-driven insights to prioritize their optimization efforts. It produces actionable reports with quick wins and strategic recommendations, making it practical for immediate execution. Whether launching a new site, refreshing content strategy, diagnosing traffic drops, or planning competitive moves, this audit provides the foundation for informed SEO decisions.
FAQ
What audit types are available?
The skill supports five audit types: full site audit (comprehensive end-to-end review), keyword research (identify ranking opportunities), content gap analysis (find topics competitors rank for that you don't), technical SEO check (crawlability, speed, and infrastructure), and competitor SEO comparison (head-to-head benchmarking).
Do I need SEO tools connected to use this skill?
No, the skill works without connected SEO tools by using web search to research keywords and competitive landscape. However, connecting tools like Ahrefs or Semrush via MCP provides more precise data like search volume, keyword difficulty scores, and current ranking positions.
What information do I need to provide?
At minimum, provide a URL or domain to audit, or a topic/keyword for research mode. Optionally specify the audit type (defaults to full site audit), target keywords you're focused on, and competitor domains for comparison. If competitors aren't provided for comparison audits, the skill will identify likely competitors automatically.
What does the on-page audit check?
The on-page audit evaluates title tags, meta descriptions, H1/H2/H3 heading structure, keyword usage and placement, internal linking patterns, and image alt text. It checks whether elements are present, properly formatted, include target keywords naturally, and follow SEO best practices.
How are keyword opportunities classified?
Keywords are classified by type (primary, secondary, long-tail, question-based), search intent (informational, navigational, commercial, transactional), relative search volume (high, medium, low), and competitive difficulty (easy, moderate, hard). This helps prioritize which keywords to target based on your goals and resources.
Install seo-audit
Quick Setup:
- Copy the skill folder to
.claude/skills/ - Claude will automatically detect and use the skill
Repository
anthropics/knowledge-work-plugins