email-sequence

Designs and drafts complete multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks for lifecycle and campaign use cases. It covers onboarding, lead nurture, re-engagement, product launch, event follow-up, upgrade/upsell, win-back, and educational drip flows, and can map an entire sequence end to end. Trigger it by running /email-sequence or by asking to create, design, build, or draft an email sequence, drip campaign, nurture flow, or onboarding series.

Before drafting, it gathers inputs: the sequence type, the goal, the audience and segmentation, an optional email count and cadence, brand voice, and optional context such as offers, CTAs, content assets, features to highlight, and competitor differentiators. If brand voice is configured in local settings it is applied automatically; otherwise the user is asked. Work proceeds in four steps: defining the sequence strategy (narrative arc, journey mapping, escalation logic, and a success definition), designing each individual email (2-3 subject line options, preview text, purpose, full body copy with scannable formatting and personalization tokens, a primary CTA, timing, and segment/condition notes), specifying sequence logic (branching conditions, exit conditions on conversion, re-entry rules, and suppression rules), and supplying performance benchmarks.

Benchmark tables give expected open, click-through, conversion, and unsubscribe rates by sequence type, adjustable for industry and audience. Sequence Type Templates provide starting frameworks with suggested email counts and cadences, for example onboarding at 5-7 emails over 14-21 days and win-back at 3-5 emails over 30 days. The skill also notes tool integration: if an email marketing platform such as Klaviyo, Mailchimp, or Customer.io is connected it references how to set up the flow and map branching to the platform's visual builder, and it points to CONNECTORS.md for checking connected tools and placeholders.