Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".
The draft-outreach skill is designed to create highly personalized cold outreach messages by conducting thorough research before drafting. Unlike generic email templates, this skill always investigates the prospect first—gathering information about the person, their company, recent activities, and relevant context—then crafts a tailored message that demonstrates genuine understanding of their situation. The skill can be triggered with natural language commands like "draft outreach to [person/company]", "write cold email to [prospect]", or "reach out to [name]".
This skill operates in three distinct phases: research, drafting, and delivery. The research phase uses web search by default and can be enhanced with optional enrichment connectors for verified contact information and CRM integrations for prior relationship context. Based on the research findings, the skill then drafts a personalized message with a relevant opening hook, addresses the prospect's priorities or pain points, and includes a clear call-to-action. The output includes both email and LinkedIn message formats, multiple subject line alternatives, and a breakdown explaining why each element was chosen based on the research.
While the skill works effectively with just web research, connecting optional tools like enrichment services, CRM systems, or email clients unlocks additional capabilities such as verified contact details, relationship history insights, and the ability to create drafts directly in your inbox. The skill is ideal for sales professionals, business developers, recruiters, and anyone who needs to send cold outreach that stands out by being genuinely personalized rather than templated.
No, the skill works great with just web research. Optional connectors like enrichment services and CRM integrations enhance the research with verified contact information and relationship history, but web search alone provides enough context for personalized outreach.
The skill generates both email drafts and LinkedIn messages. If you have email connectors set up, it can create drafts directly in your inbox. Otherwise, it outputs formatted text you can copy. LinkedIn messages include both connection request text and follow-up messages.
The skill always researches the prospect first, gathering information about their role, company, recent activities, and priorities. It then uses these findings to craft personalized openings, relevant hooks based on their pain points, and tailored calls-to-action rather than using generic templates.
Yes, every output includes LinkedIn message formats optimized for connection requests (under 300 characters) and follow-up messages. If no email is found during research, the skill emphasizes the LinkedIn approach.
Yes, the output includes an optional follow-up sequence with messages for day 3, day 7, and day 14, each offering different angles and value propositions to maintain engagement without being repetitive.
Quick Setup:
.claude/skills/Repository
anthropics/knowledge-work-plugins